Privacy policy

Who we are

Ride Out is a trading name of [COMPANY NAME LTD], a company registered in England and Wales (Company No. 17189632 Our registered office is at Lytchett House Unit 13 Freeland Park, Wareham Road, Poole, Dorset, BH16 6FA

For privacy enquiries: privacy@ride-out.co.uk

What this policy covers

This policy explains how we collect, store, and use your personal information when you visit ride-out.co.uk, place an order, or interact with us via email or social media. It applies to UK residents and is governed by the UK GDPR and the Data Protection Act 2018.

What information we collect

We collect:

  • Order information: Name, billing address, delivery address, email, phone number, items purchased, payment confirmation.
  • Account information (if you create an account): Email, password (encrypted), order history, saved addresses.
  • Device and usage information: IP address, browser type, device, pages visited, referrer URL, cookies and similar technologies.
  • Communications: Messages you send us via email, contact forms, or live chat.

We do not see or store your full payment card details. Card payments are handled by Shopify Payments, Klarna, or Shop Pay Installments — these providers receive and store payment information directly under their own privacy terms.

How we use your information

  • To process and fulfil your orders
  • To provide customer support and warranty service
  • To send order confirmations, dispatch updates, and delivery notifications
  • To detect and prevent fraud
  • To improve the website and our services
  • To send marketing emails (only if you opt in)
  • To comply with our legal obligations (HMRC records, distance-selling rules, consumer rights)

Lawful basis for processing

Under UK GDPR we process your personal data on the following bases:

  • Contract: To fulfil orders you place with us.
  • Legitimate interests: To detect and prevent fraud, improve our service, and respond to enquiries.
  • Legal obligation: To meet HMRC, consumer law, and other legal requirements.
  • Consent: Marketing emails (opt-in only) and non-essential cookies.

Who we share your data with

We share data only with the providers we need to run the business:

  • Shopify — our e-commerce platform (hosting, order processing, customer accounts)
  • Shopify Payments — card processing
  • Klarna — buy-now-pay-later
  • Shop Pay Installments — instalment payments
  • Couriers (Royal Mail, DPD, Evri, Pall-Ex, Tuffnells) — delivery
  • Email service providers — order confirmations and support
  • HMRC — VAT records and tax reporting
  • Suppliers (Kukirin, Engwe, AOVOPRO, Revvi) — only if needed to process a warranty claim, and only the minimum information required

We never sell your personal data to anyone.

Cookies

Our site uses cookies for:

  • Essential cookies: Required for the cart, checkout, and account login (cannot be turned off).
  • Analytics: Anonymised data on how visitors use the site (Shopify analytics, Google Analytics).
  • Marketing: Used to show relevant ads and measure campaign effectiveness (only if you accept).

You can manage cookies via the cookie banner on first visit, or by adjusting your browser settings.

How long we keep your data

  • Order records: 6 years (HMRC requirement)
  • Account information: Until you close your account or request deletion
  • Marketing email lists: Until you unsubscribe
  • Support correspondence: 3 years

Your rights under UK GDPR

You have the right to:

  • Access the personal data we hold about you (Subject Access Request)
  • Rectify any inaccurate or incomplete data
  • Delete your data ("right to be forgotten") — subject to our legal record-keeping obligations
  • Restrict or object to certain types of processing
  • Port your data to another provider
  • Withdraw consent for marketing or cookies at any time
  • Complain to the Information Commissioner's Office (ico.org.uk)

To exercise any of these rights, email privacy@ride-out.co.uk.

Data security

We use HTTPS encryption across the site, store passwords using one-way hashing, and rely on Shopify's security infrastructure for hosting. Payment data never touches our servers — it's handled by certified PCI-DSS providers.

International transfers

Some of our service providers (e.g. Shopify, hosted in the US/Canada) may store data outside the UK. Where this happens, we rely on UK-approved transfer mechanisms such as the UK addendum to the EU Standard Contractual Clauses.

Changes to this policy

We may update this policy from time to time. Material changes will be communicated by email if you're a registered customer.

Last updated: 03/05/2026

Contact

Email: privacy@ride-out.co.uk

You can also contact the ICO directly at ico.org.uk or call 0303 123 1113.